Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

2. How We Use Cookies

We use cookies for several purposes, including:

• Essential Cookies: Required for the website to function properly
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Analytics Cookies: Help us analyze website traffic and usage patterns
• Marketing Cookies: Used to deliver relevant advertisements

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.

3.2 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.

3.3 Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

3.4 Marketing and Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the service, deliver advertisements on and through the service, and so on.

4.1 Analytics and Tag Management

We use Google Analytics and Vercel Analytics to help us understand how users interact with our website. We also use Google Tag Manager to manage various tracking codes and analytics tools. These services use cookies to collect information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site.

4.2 Marketing and CRM Services

We use HubSpot for marketing automation and customer relationship management. HubSpot uses cookies to track visitor behavior, capture lead information, manage marketing campaigns, and track UTM parameters from marketing campaigns.

4.3 Advertising Platforms

We use Google Ads, Facebook Pixel, and LinkedIn Pixel for advertising and retargeting purposes. These platforms use cookies to show you relevant advertisements and measure advertising effectiveness.

4.4 Customer Support

We use Intercom for live chat support. Intercom uses cookies to provide personalized support experiences and remember your preferences across sessions.

4.5 Payment Processors

Our payment processor Stripe uses cookies to ensure secure payment processing and fraud prevention.

5. Cookie Management

5.1 Browser Settings

Most web browsers allow you to manage cookies through their settings preferences. You can:

• Delete existing cookies
• Block cookies from being set
• Set your browser to notify you when cookies are being set
• Choose which cookies to accept or reject

5.2 Opt-Out Options

You can opt out of specific tracking services:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ad Settings
• Facebook: Facebook Ad Preferences
• LinkedIn: LinkedIn Ad Preferences
• HubSpot: HubSpot Tracking Opt-out
• General Advertising: Digital Advertising Alliance

5.3 Impact of Disabling Cookies

Please note that if you choose to disable cookies, some features of our website may not function properly. Essential cookies cannot be disabled as they are necessary for the website to work.

6. Cookie Consent

When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.

7. Data Retention

The length of time that cookies remain on your device depends on whether they are "persistent" or "session" cookies:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain on your device for a set period (typically 30 days to 2 years)

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last updated" date.

9. Your Rights

Depending on your location, you may have certain rights regarding cookies and your personal data:

• Right to be informed about cookie usage
• Right to consent to or decline cookies
• Right to withdraw consent
• Right to access information about cookies used
• Right to request deletion of cookie data

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: